INDUSTRIES WE SERVE
Custom Home Builders
Whether it’s about attracting new clients or partnerships, a polished website and strong SEO are key for custom home builders across the US. At Level Best, we combine great design with long-lasting SEO strategies to make your home building business stand out from the rest. Let’s explore how to maximize your digital presence so potential clients find you, like what they see, and book that first consultation.
Web Design for Custom Home Builders
Entrusting a company with building your forever home is a huge decision, and site visitors want to see that you have the experience to do it right. For our home builder clients, we create sites that are designed to complement your work. No distracting graphics or animations. Large, high-resolution images are used to showcase your latest projects. We’ll also prioritize boasting any awards or accolades your brand has acquired.
Our goal is to tell your story, showcase the homes you’ve built, and underline the home building process. There are three things we never ignore when it comes to web design for home builders:
1. Easy Navigation
A well-organized site is essential for guiding visitors through their decision-making process. Custom home building projects are complex, so your site should simplify the journey for potential clients. We use clear menus to categorize your services, projects, and galleries in a way that keeps visitors moving throughout the site.
2. Mobile-Friendly First
If your site is like the rest of the internet, more than 60% of your traffic is coming from mobile devices. This means mobile design is top priority. We’ll make sure images load quickly, buttons are easy to click, and text is readable without zooming.
3. High-Quality Images
Most home builders and businesses in the real estate industry are going to have these already, but high-resolution images are crucial. People want to see what you can do before they reach out. Custom home building is a visual industry, so make the most of your website by using high-quality images and videos.
We’ll create numerous ways for users to explore your work. A projects section to showcase your completed work, as well as galleries organized by room. We’ll do all of the backend work necessary for Google to understand what each image is about. So when someone Googles specific designs like “white kitchen cabinets with granite countertops” your work might just come up.
Marketing & SEO for Home Builders
Not every industry is a great fit for SEO (as much as many marketers would not like to admit it). But time and time again, we’ve seen Custom Home Builders benefit from SEO greatly. Why? Because you’re an area-based business. You’re not trying to be the #1 home builder across the country. You’re trying to get more traffic for your city, county, or state.
These location-based businesses benefits greatly from SEO because the competition is simplified. It’s not a matter of casting the largest net, but building you the perfect strategy for your specific area and buyer profile.
Our SEO strategy for home builders typically involves three things:
1. Focus on Local Traffic
This includes optimizing your Google listing and your presence on Google Maps. We’ll do a complete makeover of your Google listing, including uploading new project pictures, writing detailed service descriptions, and more. We’ll also put together new ways for you to get more 5-star reviews.
2. New Articles Curated to Your Audience
A blog can be one of the most effective tools for driving traffic to your website. Writing helpful, informative articles not only boosts your SEO but also builds trust with potential clients. We’ll create articles that don’t just revolve around home building in general, but your specific audience. We’ll ask you questions like, what features are clients requesting the most right now? What home styles are trending this year? What neighborhoods are you looking to build in more?
These questions will guide us in creating articles that serve your specific audience and show off your best work.
3. Clear Call-to-Actions (CTA)
Something that separates our SEO services from other companies is our emphasis on the customer journey. With most other companies, you’re paying for increased traffic and visibility. But that doesn’t say anything about what users will do once they are on your website.
With our SEO services, we make sure the traffic you get is being harnessed properly. We do extensive competitive research to find what booking software other home builders are using, what their consultation process looks like, and more. We’ll make sure your site is set up in a way that booking a consultation is easy and encouraged. Strategically placed buttons and more are used to help close the deal.
Get Started with Professional Web Design & SEO
With these strategies in place, your website can become a powerful tool for attracting new clients, boosting your online visibility, and growing your custom home building business. Here at Level Best Marketing, we specialize in helping builders like you create beautiful, functional websites that rank high and convert visitors into clients. Ready to get started? Get in touch and hear back from us within 1 business day.