Posts by Bella Rementer

We hear a lot of people suggesting that once AI-powered tools (like ChatGPT, Copilot, or Perplexity) take over, traditional SEO would become irrelevant. The opposite is true. If anything, SEO matters more than ever. Large language models (LLMs) like ChatGPT and platforms like Perplexity draw on content from search engines in order to generate answers.…