INDUSTRIES WE SERVE
General Contractors
Whether you’re looking to win more residential projects, secure larger commercial jobs, or build long-term partnerships, a professional website and strong SEO are essential for general contractors across the US. At Level Best Marketing, we combine clean, conversion-focused design with proven SEO strategies that help general contractors stand out in competitive local markets.
Let’s look at how to strengthen your digital presence so potential clients find you, trust you, and reach out for an estimate.
Web Design for General Contractors
Visitors to your website want to know you’re experienced, organized, and capable of managing projects from start to finish. For our general contractor clients, we design websites that reflect professionalism and reliability. No clutter. No unnecessary animations. Just clear messaging and high-quality visuals that highlight your craftsmanship and project management skills.
We focus on telling your story, showcasing completed projects, and clearly outlining your services and process. When it comes to web design for general contractors, there are three essentials we never overlook:
1. Easy Navigation
General contractors often offer a wide range of services, from remodels and additions to commercial build-outs and tenant improvements. Your website should make it easy for visitors to quickly find what they’re looking for. We structure your site with clear menus and logical page layouts that guide users through your services, project galleries, and contact options without confusion.
2. Mobile-Friendly First
More than 60% of website traffic now comes from mobile devices, and contractors are no exception. Homeowners, property managers, and developers are often browsing on their phones. That’s why we prioritize mobile-first design. Your site will load quickly, buttons will be easy to tap, and content will be clean and readable on any screen size.
3. High-Quality Project Photos
Construction is a visual industry. Before someone requests a quote, they want to see proof of your work. High-resolution photos of completed projects are critical. We help you present your work in the best light with organized project pages and galleries that highlight craftsmanship, attention to detail, and scope of work.
We’ll also handle the technical backend so Google understands what each image represents. That way, when someone searches for things like “commercial office remodel contractor” or “kitchen renovation contractor near me,” your projects have a better chance of appearing in search results.
Marketing & SEO for General Contractors
SEO isn’t right for every industry, but general contracting is one of the strongest fits. Why? Because you’re a location-based business. You’re not trying to rank nationwide. You’re trying to be found by people searching for a reliable contractor in your city, county, or region.
Local SEO simplifies the competition and allows us to build a strategy tailored specifically to your market, services, and ideal clients.
Our SEO strategy for general contractors typically focuses on three key areas:
1. Local SEO & Google Maps Optimization
Local visibility is everything. We’ll fully optimize your Google Business Profile with updated project photos, detailed service descriptions, service areas, and keyword-rich content. We’ll also help you implement systems to generate more high-quality 5-star reviews, which play a huge role in winning trust and improving local rankings.
2. Content Built for Your Ideal Clients
A well-written blog can be one of the most effective tools for driving qualified traffic to your website. Informative content helps boost rankings while positioning you as an expert in your field.
We’ll create content tailored to your audience, asking questions like:
- What types of projects are you trying to get more of?
- What renovation or construction questions do clients ask most often?
- What neighborhoods or commercial sectors are you targeting?
These insights allow us to produce articles that attract the right visitors and highlight your experience, process, and completed work.
3. Clear Calls-to-Action
More traffic doesn’t mean much if it doesn’t convert. One thing that sets our SEO services apart is our focus on the customer journey. We don’t just bring users to your site, we guide them toward taking action.
We analyze competitor websites to see how other contractors handle estimates, consultations, and contact forms. Then we design your site with strategically placed calls-to-action, clear messaging, and simple booking or contact options that encourage visitors to request a quote or schedule a consultation.
Marketing for Roofers By Level Best Marketing Co.
At Level Best Marketing, we specialize in helping contractors like you create professional, high-performing websites that not only rank well but also turn visitors into paying clients.
Ready to get started? Contact us today and hear back within one business day.